eMarketer reports that Americans have quite the jones for media. The average citizen’s consumption went from 3,340 hours in 2000 to 3,543 hours last year. For the sake of conversion, that is about five months.
From 2000 to 2005 television, internet use, and home video [DVD & VHS] all increased. Newspapers, books, magazines, and listening to recorded music all suffered small to moderate decreases.
Some have proffered that competition for consumers’ limited consumption time is a “shelf space” issue that cannot be overcome. As it turns out, the trend indicates that the solution is simple, from the consumer’s perspective: just consume more.
Who needs sleep, anyway?