KQED: a fine model for internal collaboration


San Francisco’s public media outlet, KQED, is rolling out an interesting concept spread across their platforms. Bearing the title Quest, this initiative is best described in this blurb from their site:

KQED’s QUEST is a new multimedia series about the people behind San Francisco Bay Area science and environmental issues and how their work is changing the way we live. Do you know what is in your own backyard?

All components will be involved, radio, television, and web, as well as education and community items. A 30 minute HD television program will be produced, as well as segments for radio. Blogs and content sharing services will be utilized for the online component, plus web-only content.

Collaboration has been done before; KQED seems looks to take it a step further by including more cutting-edge web components. This will be the direction of the future for public media providers. Changes in consumption will not make extinct those that embrace it as opportunity rather than shun it as the Grim Reaper.
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