In the myriad of available podcasts, I have recently run across a couple of examples that fall outside of the business-as-usual sort. Both feature a unique approach and target audience. These simple podcasts show that loyalty can extend beyond the realm of passive listening.
The first example is that of Personal Life Media. This site was created by a wife and husband team, CEO and COO respectively. The “About Us” section details the genesis of the site from a desire to share with the audience the authors & minds that helped to reignite the flame in their marriage. [That last part sounds a bit like a calculated sales pitch.]
Currently the site offers fifteen podcasts, all about 30 minutes in length, with topics running the gamut from sex, living green, sex, money, beauty tips, sex, and new new-age “chill” music.
These topics have been covered in other podcasts, but in this case, they are unified under the single marketing-friendly umbrella of Personal Life Media. They have the advantage of being viewed as a curator of content, the curator of this particular genre subset. Consumers will be able to return the site knowing that the content will be similar to other things they have heard from them. This is a distinct advantage over the free-for-all that is the iTunes podcast directory, or most other directories for that matter.
The Riches is a new program on the FX cable network. At the end of the program, they spent what must have been a minute promoting the Fan Podcast for the show. Viewers can log on to the elaborate Flashed-out site to talk with the community of The Riches viewers, and to submit questions to the producers and and stars. Some of these questions will be answered in upcoming The Riches podcasts.
Other television shows have had non-program podcasts, so why is this a big deal? For one, it engages the audience on another level. Viewers can interact with a certain immediacy not possible just a few years ago. In a certain sense, they are aiding in the creation of content. When a studio is a producer of content, getting that consuming audience to be more involved will provide dividends of loyalty to that content.