Sprint is busy with a new PR campaign touting their branded WiMax system. Did they use perfectly good words already in existence to describe this service, or did they go with a quasi-portmanteau? The latter, of course. It shall be known as “Xohm.” [Clever, but do they realize that Ohm is also a measure of resistance in the world of electrical engineering?]

WiMax is something that we have discussed at length. Nothing new lives in this campaign other than the dollars to make people aware of it. The Sprint people do a classy job of that, as evidenced in this video: