Content Strategy Is All About CLARITY

Content strategists do many things, wear many hats. We may have different job titles, different duties each day. But really, what we do is simple. Content strategists provide clarity. It’s my chief deliverable, really. Not an audit. Not a set of content templates. Not even an editorial calendar entry. It’s clarity. Clarity for content creators […]

Five Ways to Save Your Video Content from Devouring Itself

Video content poses unique challenges to content marketers, content managers, and content strategists. Especially since it is often hosted on constantly evolving, proprietary platforms. The incorporation of outside links in YouTube videos is a fine, current example. Search and content have a long, dysfunctional history. Search algorithms change to address unsavory content practices. New unsavory […]