Lead With the Message, Not the Format

Format matters. As a record collector and content strategist, I say that with passion. But it’s not the most important concern. Content creators of the universe, please heed this advice: Lead with the message, not the format. Why you are creating content in that format? You’ve probably heard the request: “We need to create (video […]

Content Strategy Is All About CLARITY

Content strategists do many things, wear many hats. We may have different job titles, different duties each day. But really, what we do is simple. Content strategists provide clarity. It’s my chief deliverable, really. Not an audit. Not a set of content templates. Not even an editorial calendar entry. It’s clarity. Clarity for content creators […]