Online Content Readability Tests: Content Strategists Beware

Old-fashioned readability scores and indices don’t account for some of the most critical elements of online content presentation. Avoid using them as the only measure of the true readability of online content. The story of a story “Go Dogs. Go!” I love this book. Well, a version of this book. (The small one.) Several popular […]

Don’t Just COPE. Call The COPS On Your Content.

Content devices, platforms, and delivery are becoming more complex. Our approach to these changes must retain a strong editorial approach in addition to advances in technology. OR ELSE. A recent, delightful A List Apart article by the super-smart Sara Wachter-Boettcher, “Future-Ready Content,” brought back some memories for me. A few days later, Brad Frost’s article […]

Prince, The Internets, and Content Strategy

Last week, the Artist Formerly Known as The Artist Formerly Known as Prince made some provocative and telling statements in an interview with “The Mirror” in the UK.  “The internet’s completely over. I don’t see why I should give my new music to iTunes or anyone else. They won’t pay me an advance for it […]