Attack of the Rotten Content

Your content is rotten. Okay, maybe it’s not. When did you last check it? It won’t turn green and fuzzy or smell funky. But it can still “go bad.” The New York Times recently featured a story about Emory University’s efforts to preserve for posterity the works of noted author Salman Rushdie. While content like Rushdie’s notes […]

Content: Cut the Crap

Has anyone ever gone to a website, or a park, and said, “This place would be even more awesome if it had way more crap on it.”? Probably not. People slog through their online experiences everyday battling cluttered content.  It stands between them and the thing they want to get done.  Tasks are barely completed, […]