Compelling Content: Irresistibly Shareable vs. Content Farms

Does it pay to produce content that values craft, careful research, and proper grammar? Do people want content so irresistibly compelling that it must be shared? Two pieces this week out of the “New York Times” shed some light on this issue. The first, titled “Plentiful Content, So Cheap,” says that content farms like Demand Media […]

Is Your Content ‘Good Enough’?

A couple of weeks ago the Geek Girls Guide featured a post about the relatively new and inevitable phenomenon of “Good Enough.” Sometimes the answer to a need is less about the most-est and more about the most well-suited. The example is the handy Flip camera — not the most sophisticated or high-tech, hi-res device. But, it […]