Don’t Just COPE. Call The COPS On Your Content.

Content devices, platforms, and delivery are becoming more complex. Our approach to these changes must retain a strong editorial approach in addition to advances in technology. OR ELSE. A recent, delightful A List Apart article by the super-smart Sara Wachter-Boettcher, “Future-Ready Content,” brought back some memories for me. A few days later, Brad Frost’s article […]

“Go the F**k to Sleep”: Viral F**king Marketing, Or Not?

You may have seen the PDF of the book “Go the F**k to Sleep.” Written by Adam Mansbach and illustrated by Ricardo Cortés , this a charming story reminiscent of the 60+ year-old storybook “Goodnight Moon.” I read the original classic to my three-year-old every night. I first saw “Go the F**k to Sleep” forwarded […]