Five Ways to Save Your Video Content from Devouring Itself

Video content poses unique challenges to content marketers, content managers, and content strategists. Especially since it is often hosted on constantly evolving, proprietary platforms. The incorporation of outside links in YouTube videos is a fine, current example. Search and content have a long, dysfunctional history. Search algorithms change to address unsavory content practices. New unsavory […]

You May Ask Yourself These Five Simple Content Strategy Questions

1. What am I trying to accomplish? Determine your core strategy, your unifying principles to follow. This is more critical than it might appear. Are you selling albums to adults? Soliciting donations for Dalmatians? With an honest evaluation of what you are trying to accomplish, only then should you begin down the path of content […]