“Go the F**k to Sleep”: Viral F**king Marketing, Or Not?

You may have seen the PDF of the book “Go the F**k to Sleep.” Written by Adam Mansbach and illustrated by Ricardo Cortés , this a charming story reminiscent of the 60+ year-old storybook “Goodnight Moon.” I read the original classic to my three-year-old every night. I first saw “Go the F**k to Sleep” forwarded […]

Prince, The Internets, and Content Strategy

Last week, the Artist Formerly Known as The Artist Formerly Known as Prince made some provocative and telling statements in an interview with “The Mirror” in the UK.  “The internet’s completely over. I don’t see why I should give my new music to iTunes or anyone else. They won’t pay me an advance for it […]