Content, Scalability, and Making More Pie

In the world of content, as in pies, more isn’t always better. My mother is a good example of this; she is often charged with the task of making food for church events.  This works well, as she is fond of cooking and baking.  However, when the situation calls for 40 pounds of potato salad […]

Compelling Content: Irresistibly Shareable vs. Content Farms

Does it pay to produce content that values craft, careful research, and proper grammar? Do people want content so irresistibly compelling that it must be shared? Two pieces this week out of the “New York Times” shed some light on this issue. The first, titled “Plentiful Content, So Cheap,” says that content farms like Demand Media […]