Keywords, Work-arounds, And Souring The User Experience

Campaigns and other short-term online efforts can easily spoil online navigation and the user experience. Dismissing familiar cues to cut corners will leave people confused and ultimately unsatisfied. Consider campaigns early in the creation of a content strategy and you’ll preserve the online user experience. User experience and the supermarket I fancy milk on my […]

Coke Fiends and Content Strategy

The Coca-Cola Company has unleashed a new type of soda fountain into the world. They’ve put some online marketing muscle to work to promote it. But is it enough? My wife is an unapologetic Diet Coke enthusiast. When she breathlessly told me about a new sort of soda fountain at the local Dairy Queen, I […]