Lead With the Message, Not the Format

Format matters. As a record collector and content strategist, I say that with passion. But it’s not the most important concern. Content creators of the universe, please heed this advice: Lead with the message, not the format. Why you are creating content in that format? You’ve probably heard the request: “We need to create (video […]

Five Ways to Save Your Video Content from Devouring Itself

Video content poses unique challenges to content marketers, content managers, and content strategists. Especially since it is often hosted on constantly evolving, proprietary platforms. The incorporation of outside links in YouTube videos is a fine, current example. Search and content have a long, dysfunctional history. Search algorithms change to address unsavory content practices. New unsavory […]

“Go the F**k to Sleep”: Viral F**king Marketing, Or Not?

You may have seen the PDF of the book “Go the F**k to Sleep.” Written by Adam Mansbach and illustrated by Ricardo Cortés , this a charming story reminiscent of the 60+ year-old storybook “Goodnight Moon.” I read the original classic to my three-year-old every night. I first saw “Go the F**k to Sleep” forwarded […]