The Future Exploration Network, the Australian blog with a grandiose name, recently highlighted a couple of Marshall McLuhan‘s ideas. After reading a bit of McLuhan’s work, the author, Ross Dawson, says this:
One new thing I learned about in reading the book was what McLuhan called the Tetrads, or the “laws of the media”. it stirkes me that these “laws” are actually highly relevant to strategic analysis of any industry which is undergoing rapid change.
Read more about these utterly fascinating Tetrads.
More importantly, the article goes on to highlight their own illuminating report, released in July 2006: the “Future of Media.”
It would appear that these folks are miles ahead of most. McLuhan’s ramblings and ideas have clearly given them focus and informed their thinking, especially as it relates to the integration of all media.