Information Week reports that Google is looking to expand its current reach in the radio industry. Apparently, they are hiring an army of folks at pay rates higher than those of their peers. They want to move fast.
This company, dMarc, was acquired for a bargain $102 million. An explanation from the dMarc site:
dMarc connects advertisers and agencies directly to radio stations with a robust advertising platform that automates everything from sales to scheduling, delivery and reports. This enables advertisers to, among others things, purchase and track their campaigns effectively — and significantly reduce the costs associated with processing broadcast ads.
Google shows us again that they might not have the best ideas, but they have the capital to buy the companies that do. And make them their own.