When the big guys Tweet

[ image courtesy of gisarah / Flickr ] The PRPD blog [Public Radio Program Directors, for those unfamiliar] features a post about the phenomenon of Twitter. As you may know, Twitter is the latest efficiency for posting content to the web. Users sign up, and they are offered a space of 140 characters to explain […]

Are you a digital immigrant?

The ever-intriguing Media Post published an article about the divisions within the digital world. This is not the usual “digital divide” we hear of, the “haves and have-nots” issue that gets press. Instead, this addresses the division between the “Digital Natives” [DNs] and “Digital Immigrants” [DIs]. The article states that the two groups are divided […]

Buying cars and public radio.

[ image courtesy of .:sandman / Flickr ] The Media Audit released a report detailing the effects of the public radio on new car buyers. This should be welcome news for all of those involved in underwriting. Nothing new here. A quote from the report, from David Schackmann, Corporate Sales Manager for Cincinnati Public Radio: […]