“Go the F**k to Sleep”: Viral F**king Marketing, Or Not?

You may have seen the PDF of the book “Go the F**k to Sleep.” Written by Adam Mansbach and illustrated by Ricardo Cortés , this a charming story reminiscent of the 60+ year-old storybook “Goodnight Moon.” I read the original classic to my three-year-old every night. I first saw “Go the F**k to Sleep” forwarded […]

Is Your Content ‘Good Enough’?

A couple of weeks ago the Geek Girls Guide featured a post about the relatively new and inevitable phenomenon of “Good Enough.” Sometimes the answer to a need is less about the most-est and more about the most well-suited. The example is the handy Flip camera — not the most sophisticated or high-tech, hi-res device. But, it […]