Station Wagons and the Content Audit

A content audit will reveal many things about the state of your online content. That audit must be used wisely. Decisions must be made to keep, discard, modify, or acquire content based on an audit’s results. DO SO WITH CAUTION. Recently, there have been a good number of articles written about the content audit. Abby […]

Publishers, Know Thy Content

Having someone in the content publishing process or workflow familiar with the content itself is more important than many realize. Content creation: roles to fill Lots of roles need to be filled to create useful, usable content. Business and customer needs must be assessed. An audit of current content should be completed to avoid unnecessary […]