Own your content. And keep grizzly bears at bay.

The best way to properly take care of your content is to give it an owner. With ownership comes responsibility. With responsibility comes reward. That reward? Content that helps you achieve your business goals. An example of ownership: my dad’s truck My dad takes meticulous care of his truck. He changes the oil on a […]

Maintaining Your Non-Text Content

I’m all for enhancing the user experience with non-text content, but only if it makes strategic sense. And only if there’s a solid maintenance plan in place. Because publishing non-text content comes with a set of unique challenges. Be proactive about non-text content maintenance In an ideal world, all website maintenance decisions happen as a […]