Evergreen content not all that evergreen.

The ever-wise and observant Jennifer Kane, consultant at Kane Consulting sent this tweet yesterday, causing me to consider my past history with “evergreen content”: In the radio world, an episode of a program with date-neutral content is produced to fill air time should calamity strike [snapped tapes, sunspots, old-fashioned user error, etc.]  These episodes are […]

Is your content ATOMIC CONTENT?

According to Wikipedia, the concept of physical things being constructed out of smaller, indivisible units, or elements, has been around for about 2,600 years.  Science confirmed this about 200 years ago.  Atoms can be broken down further, but any division past that atomic level and the element ceases to be an element. Why the science […]