Content Strategy Aligns You, Your Audience, and Your Content

  Though I’ve never used it in an elevator, this has been my elevator pitch for content strategy since 2010 or so: “Content strategy seeks to align business goals with user expectations via sustainable online content.” It’s a single sentence that communicates the three spheres of creating content that works: you, your audience, and your content. […]

On the New Media Paradigm: An Interview

First time keynote presenting. THAT’S QUITE A NUMBER OF CHAIRS OMG pic.twitter.com/IjjaSaQ5ca — Clinton Forry (@wd45) October 24, 2015   How can broadcasters take advantage of the rapid changes in technology without losing focus on what matters most: storytelling? Ahead of my keynote address at the College Broadcasters, Inc. National Student Electronic Media Convention, Greg Weston […]

Lead With the Message, Not the Format

Format matters. As a record collector and content strategist, I say that with passion. But it’s not the most important concern. Content creators of the universe, please heed this advice: Lead with the message, not the format. Why you are creating content in that format? You’ve probably heard the request: “We need to create (video […]