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Month: January 2010

Putting Metadata to Work for You

A poor metadata component in a content strategy can render precious content virtually nonexistent. Search engines cannot find it, recommendation engines cannot recommend it, and it may end up lost forever in a content purgatory of sorts. A strong metadata strategy will pay off when it considers both the limitations and opportunities found in its application. […]

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URL Shorteners: Are They Part of Your Social Media & Content Strategy?

How can a URL shortener impact your overall content strategy? Don’t they just shrink URLs? I remember the appearance of the first URL shortener, TinyURL, shortly after their debut in 2002. It seemed like a novelty. There were times that I wanted to share a link that got broken with page breaks in emails. Beyond that, what was the […]

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