Online Endeavors Need a Spare Tire

You need a spare tire in your content strategy. Otherwise, you’ll end up stranded with a blowout on the information superhighway. Be Prepared The Boy Scout motto is a simple two words: Be Prepared. (I am an Eagle Scout, you know.) I think of that motto often, in both personal and professional settings. We’ve all […]

“Go the F**k to Sleep”: Viral F**king Marketing, Or Not?

You may have seen the PDF of the book “Go the F**k to Sleep.” Written by Adam Mansbach and illustrated by Ricardo Cortés , this a charming story reminiscent of the 60+ year-old storybook “Goodnight Moon.” I read the original classic to my three-year-old every night. I first saw “Go the F**k to Sleep” forwarded […]