Category: content strategy

The BBC has just announced plans for digital radios to “clip onto” the current crop of digital music players [iPods, other mp3 players].

This is a most interesting direction. With all of the discussion in the US radio industry about the HD Radio campaign, all of the technical problems, the holdup on FCC approval, and all related questions, I have yet to hear anyone over here say “Let us adapt to one of the most common manners in which people listen to things.” It has always been about completely new sets, mostly of the old-fashioned table-top variety. Nothing wrong with that per se, but it would seem that ushering in what is to be lauded as the biggest thing since FM via the table-top radio appears to be a bit more than behind-the-curve.

And, they are smart to make it something that would piggy-back on the plethora of portable media players already in circulation. Brilliant.

Link to the BBC story.

Much ado has been made about the Sprint announcement this week regarding a several billion dollar investment in a 4G [fourth generation] wireless broadband network.

Blogma at CNET News points out that Microsoft’s new portable iPod-killer Zune will have a WiFi connection, but that connection will not allow purchasing of music from Microsoft’s online store. There are no clear indications of how the device will handle podcasts or streaming audio in relation to the built-in WiFi connection. [Good to know that HD radio is not alone when it comes to being at least one step behind for the entirety of the race.]

There has been a great deal of speculation in many circles about what this means for broadcasters. Huge broadband connections without wires, devices with built-in connections in first generation, etc. Where will radio fit in all of this?

Fast Company has an interesting blog post about the Long Tail, and how it exists beyond the Amazons of the internet. Part of the discussion seems to indicate that the hits of the world will still be hits. Some folks at the Wall Street Journal missed that point in a couple of recent columns. [I would post them, but that would violate certain terms, and I cannot link to it as they are a subscription site.] This post references them.

What this blog post gets right on the money is that the small niche companies that don’t have hits on the major scale [like Amazon] can survive as well.

I came across a record label online, Kning Disk, the other day that does that very thing. This material is able to make it out of the door and into enough people’s hands to sell out. Granted, the unusually small quantities may be an extreme example [their editions number from 465 discs down to single disc editions.] However, that may serve to reinforce the point.

If this little company from Goteborg, Sweden can garner the attention of enough people to routinely sell out their entire pressing of artists as obscure as German acoustic guitar player Steffen Basho-Jungens, they are in a much different place than they would have been in 1986.

Link to the Fast Company blog post.

Whilst listening to KUNI-FM in Iowa this weekend, I was surprised to hear an underwriting spot for Acoustic Energy’s Wi-Fi radios. They are quite interesting little units, with the capability of providing access to online radio stations without a PC.

Why am I surprised? NPR is wasting time doing frivolous studies while offering devices online [and promoting them via underwrinting spots] that serve to fraction TSL on local stations.

Yet, NPR is taking underwriting dollars for the advertising of Acoustic Energy’s WiFi radios, and offering them for sale in their online shop. Just as the products I referenced last week, this item does not contain an FM tuner. Essentially, a radio without a radio in it. Sure, you can get internet radio stations from all over the globe, but you can’t tune into your local station’s free, over-the-air signal?

I suppose that listeners could tune into the web stream of their local radio station [if it is in a format supported by the Acoustic Energy device]. Doing so creates a potential fiscal draw on stations, as many acknowledge that it is the most expensive way to get the audio to the listeners. Not to mention that the audio quality is often a fraction of what it is in a standard FM radio.

There are some in the system that are adamently opposed to satellite radio, as it is seen as direct competition for their listeners ears. How do they feel when NPR is selling radios that give those listeners 10,000 options in lieu of their local station?

XM Satellite Radio has a couple of new portable units available. The Samsung Helix, pictured above, and the Pioneer Inno. The features on these new units show that the company is trying to offer more to the portable audio consumer than is out on the market currently.

Business Week did a fine reveiw of these; you can peep it here.

With some of the features here, we are getting close to something other than radio. There is a certain level of interactivity, enhanced displays, and recording capabilities that will make the more sophisticated users curators on their own. If this thing had the ability to get podcasts, they would be set.

One feature, curiously absent, is FM radio.

The above image is an iPod with the $50 attachment that adds FM radio capacity to the iPod. Neat. But $50 extra. The iPods, too, are bereft of FM Radio as a standard feature.

A new Ipsos poll indicates that the number one thing that users wish to have on their portable device is FM radio. MacNewsDaily cites this poll: 46% of users aged 12-24 and 37% of users aged 25-54 want FM tuners.

It may be a bit of a surprise that the younger generation, having grown up with all of this technology, want those FM tuners more than the older generation. By almost 10%!

In hindsight, Apple circumvented the number one request, and went with numbers 4 & 5 on the list as standard features first: photos and video.

Bad for Apple, but a good sign for radio. The kids are alright. And they want to listen to the radio.

“The Use of the Internet by America’s Newspapers,” a report released by the Bivings Report, shows that newspapers are “keeping up with the Joneses” of new media, to some degree. Things as foreign as podcasts and video content are commonplace on the top ten newspapers [as could be expected] as well as present to some degree on the bottom ten [a bit of a surprise.]

Newspapers, traditionally, are profitable in their decline. Printing presses have a long depreciation, and things can return a diminishing profit with a large enough margin to satisfy all involved. Despite what could be a comfortable exit, these newspapers have taken charge and adopted some of the more expensive / labor intensive outlets

to stay current with the consumption habits of the public.

It should be noted that this study only shows the presence of these things, not that they are particularly utilized or well-executed.

I would be interested to see a similar survey of public broadcasting stations, perhaps with that utilization / execution variable intact. Transmitters have a long life. Audience 2010 shows that public radio is in decline. A similar situation appears to exist for the public radio stations. Are stations doing as much as newspapers to engage listeners in other ways?