Compelling Content: Irresistibly Shareable vs. Content Farms

Does it pay to produce content that values craft, careful research, and proper grammar? Do people want content so irresistibly compelling that it must be shared? Two pieces this week out of the “New York Times” shed some light on this issue. The first, titled “Plentiful Content, So Cheap,” says that content farms like Demand Media […]

Surviving the Distraction of Shiny New Objects

Can a shiny new object put your carefully crafted content strategy in peril? Continuous partial attention is about scanning continuously for opportunities across a network, not solely about optimizing one’s time by multitasking. – Wikipedia Though Linda Stone coined the term in 1997, continuous partial attention has become more of an issue in the world […]