Publishers, Know Thy Content

Having someone in the content publishing process or workflow familiar with the content itself is more important than many realize. Content creation: roles to fill Lots of roles need to be filled to create useful, usable content. Business and customer needs must be assessed. An audit of current content should be completed to avoid unnecessary […]

Maintaining Your Non-Text Content

I’m all for enhancing the user experience with non-text content, but only if it makes strategic sense. And only if there’s a solid maintenance plan in place. Because publishing non-text content comes with a set of unique challenges. Be proactive about non-text content maintenance In an ideal world, all website maintenance decisions happen as a […]