An Intoxicating Tale of Content Strategy

An effective content strategy bridges the critical gap between online and offline worlds, and the gaps between departments. When a content strategy is put in place, business goals will be met more easily, and people’s expectations with the brand will be fulfilled. I’ll drink to that. A new product, a new opportunity There it sat, […]

You May Ask Yourself These Five Simple Content Strategy Questions

1. What am I trying to accomplish? Determine your core strategy, your unifying principles to follow. This is more critical than it might appear. Are you selling albums to adults? Soliciting donations for Dalmatians? With an honest evaluation of what you are trying to accomplish, only then should you begin down the path of content […]

Online Content Readability Tests: Content Strategists Beware

Old-fashioned readability scores and indices don’t account for some of the most critical elements of online content presentation. Avoid using them as the only measure of the true readability of online content. The story of a story “Go Dogs. Go!” I love this book. Well, a version of this book. (The small one.) Several popular […]