My former boss Kristina Halvorson invited me to chat about all things content strategy on the Content Strategy Podcast!
I worked with Kristina at Brain Traffic in 2010 and 2011, during which the company put on the first Confab conference. Memories…
We reminisced about the early days of the content strategy community, our complementary definitions of content strategy, and whether or not “team personas” is a thing. I HAD A BLAST.
Give it a listen, if only to hear my rich baritone voice: