Content Strategy Aligns You, Your Audience, and Your Content

  Though I’ve never used it in an elevator, this has been my elevator pitch for content strategy since 2010 or so: “Content strategy seeks to align business goals with user expectations via sustainable online content.” It’s a single sentence that communicates the three spheres of creating content that works: you, your audience, and your content. […]

On the New Media Paradigm: An Interview

First time keynote presenting. THAT’S QUITE A NUMBER OF CHAIRS OMG pic.twitter.com/IjjaSaQ5ca — Clinton Forry (@wd45) October 24, 2015   How can broadcasters take advantage of the rapid changes in technology without losing focus on what matters most: storytelling? Ahead of my keynote address at the College Broadcasters, Inc. National Student Electronic Media Convention, Greg Weston […]

I’ve got this weird mix of skills…

  I’ve been doing some interesting things since joining the team at Weber Shandwick. Wearing purple jackets and talking about content strategy are among them, as you can see in the video above. I use the phrase “weird mix of skills” to describe my background. I’d imagine that a few other content strategists out there would […]