On the New Media Paradigm: An Interview

First time keynote presenting. THAT’S QUITE A NUMBER OF CHAIRS OMG pic.twitter.com/IjjaSaQ5ca — Clinton Forry (@wd45) October 24, 2015   How can broadcasters take advantage of the rapid changes in technology without losing focus on what matters most: storytelling? Ahead of my keynote address at the College Broadcasters, Inc. National Student Electronic Media Convention, Greg Weston […]

I’ve got this weird mix of skills…

  I’ve been doing some interesting things since joining the team at Weber Shandwick. Wearing purple jackets and talking about content strategy are among them, as you can see in the video above. I use the phrase “weird mix of skills” to describe my background. I’d imagine that a few other content strategists out there would […]

Lead With the Message, Not the Format

Format matters. As a record collector and content strategist, I say that with passion. But it’s not the most important concern. Content creators of the universe, please heed this advice: Lead with the message, not the format. Why you are creating content in that format? You’ve probably heard the request: “We need to create (video […]