content strategy

Amazon: Video on Demand

[ image courtesy of moneboh / Flickr ]

Our friends at this week announced a Beta of their video on demand service. It has been described by the EVP of Amazon, Bill Carr, as an outgrowth of their Unbox video download service. People were bummed they had to wait for the video to download to begin viewing.

Netflix just announced that their streaming video service, originally offered on their website and then through a dedicated set-top box, will now be available via the XBox 360 this fall. This of course means that Netflix and Microsoft are now in partnership. That seems like kind of a big deal.

These two items in the same week? Good thing it wasn’t last week, amid the destroyer-class hysterics of the iPhone. Which brings up a good point — people are still going to go home to sit in front of a screen. Granted, wireless personal devices are going to be the major focus from here on out, as this article from Information Week indicates. But, not everything will be consumed on a personal device. From Apple.